Turning CRM into an AI‑ready platform: what it really takes
A small group of senior technology, digital and business leaders compare how they tackle fragmented customer data, platform complexity and the pressure to make AI useful.
Open exchange, no product demos, no pitches.
Who you'll meet
A table of senior peers
Senior leaders who share one challenge: making customer information, systems and AI work better for their teams and customers.
- Sales
- Customer service
- Operations
- Technology
- Digital transformation
- Data
Why this conversation
Ask three teams about the same customer.
Get three different answers.
- Customer information is fragmented across systems
- Data is difficult to trust
- Platforms have accumulated complexity
- Initiatives stall when ownership is unclear
The discussion
What we'll explore together
Four themes to start from. The conversation is shaped by the challenges participants bring to the table.
- 1
Trusted customer data
How do you create a reliable view of customers across fragmented systems and teams?
- 2
A platform ready for AI
What needs to change in your CRM and wider technology landscape before AI can deliver meaningful value?
- 3
Transformation that moves forward
How do you structure initiatives, set priorities and prevent delivery from stalling?
- 4
Business ownership
How do you get the business actively involved in shaping and owning transformation?
What you'll take away
Perspectives you won't get inside your own organisation
A view beyond your own organisation
Compare experiences with peers facing similar platform, data and organisational challenges.
Practical approaches to shared problems
Hear what others have tried, what has helped and where they are still getting stuck.
A clearer sense of what to tackle next
Use the discussion to challenge assumptions and consider priorities for your own organisation.
Want a seat at the table?
Book a 20-minute callVenue
Where we meet
Kraftwerk Zürich
A historic former power substation in central Zürich, a few minutes' walk from Selnau station.
Open in Google Maps
- Date
- 19 November 2026, 13:00 to 18:00
- Address
- Selnaustrasse 25, 8001 Zürich
- Group
- Three to five people per table
About Aledus
Hosted by Aledus
Zürich-based Salesforce advisory and delivery partner. We help organisations manage complex Salesforce environments, connect customer data and move transformation forward.
